So many fads, so little time. Take podcasts, for example. Despite the profusion of people going around with little white headphones in their ears, are podcasts here to stay or just a passing fancy.
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Business 2.0 calls podcasting the “democratization of broadcasting” because essentially anyone with a computer and a microphone can be an Internet radio talk show host and build an worldwide audience. Even the staunchly traditional BBC has started podcasting the series “In Our Time.” But what does this mean for us marketers? Podcasting, while avant garde and cool, is not for everyone. |
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