Give your prospects the smell of authenticity and the world of social media will work in your favor.
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The Bush White House has finally done some spinning about Dick Cheney’s bid to listen in on all our conversations. Now deemed “terrorist surveillance by the administration, the program is called “warrantless snooping,” “domestic spying,” or simply “breaking the law” by democratic opponents. Crafty marketers in the private sector should take notice of Mr. Bush’s messaging triumph. Perhaps there are some lessons to be learned from “W.” With all sorts of public relations fiascos lately, the White House certainly needs to embrace some simple corporate marketing techniques: codify your messaging, define your messaging in words that your mother can understand, and communicate your messaging consistently through all communications channels. |
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