Visa has recently updated the famous blue, white, and gold Visa logo to give it a new look. According to the company, the new Visa logo “represents the growing number of choices offered by Visa payment products and services.” Whether this is true or not, the update is a step forward for the sometimes slow-moving credit card company.
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In an effort to update one of the world’s most venerable brands, Kodak has recently adopted a new logo. Eschewing the “Big K” formerly used in its “bug” and dropping its signature yellow, Kodak is taking a big chance with its brand.
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Not to be left out of the telecommuncations merger craze, Sprint and Nextel have recently joined forces. Although the combined firm kept the Sprint name, the powers that be decided that the new entity required a new logo.
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SBC recently acquired AT&T and made the smart decision to keep the venerable AT&T name and all the brand equity that goes with it. To mark the merger, the telecommunications giant has adopted a new logo.
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