Search engine leader Google today raised the ire of the estate of esteemed artist Joan Miro when it decoratied its home page logo with the artist’s signature squiggles and child-like imagery.
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In what will probably be only one of the opening salvos in the war for people’s desktops, Google today launched Google Calendar. Along with its Google Desktop Search and Gmail, Google is exceedingly going head-to-head with Microsoft. This battle will not only impact the future of computing and be interesting for the techno-geeks among us, but also provide some marketing lessons. In what seems like a never-ending stream of new features and programs, search engine leader Google has just launched another revolutionary service, Google Page Creator, an on-line tool that lets non-techies easily create their own Web pages in a browser and publish them with one click. While this new product will not supplant Macromedia (now Adobe) Dreamweaver for Web professionals, it will make Web publishing much easier for the masses. To help boost your site’s oragnic search rankings, be sure to create and submit a sitemap to Google. A small XML document, the sitemap helps ensure that the all-powerful Goolebot can effectively crawl your pages. Everyone is funneling a portion of their marketing budget into on-line advertising, and the most popular recipient of these funds is Google AdWords. But before plunging ahead with your new paid search campaign, take heed. There are a few simple techniques that will maximize your ROI. |
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