The aim of every brand should be to delight the consumer at two critical "moments of truth" — when they buy a product and when they use it. To achieve this goal, we marketers need to put the consumer at the center of everything we do: we need to realize that the consumer is the boss.
|
|
||||
|
||||
|
Copyright © 2001-2010 Markatalyst, LLC. All Rights Reserved |
||||