Sponsors

Markatalyst, LLC
International Orange Strategies

Subscribe to Marketing Matters

Pepsi Puts the Fizz Back in Its Brand

Pepsi LogoIn an attempt to sweeten soft drink sales, which have lagged in recent years as demand for healthier beverage options grows, Pepsi is launching a "global brand re-style."  The soft drink maker is wholly changing its brand and packaging to ensure it stays relevant to the growing youth market in the US and abroad.

Continue reading Pepsi Puts the Fizz Back in Its Brand