Is your company leveraging video to reach your target audience? If not, perhaps you need to embrace the hottest way of reaching your clients, perhaps you need to enter the 21st century.
Continue reading Video Killed the Radio Star
VN:F [1.9.3_1094]
Rating: 4.7/5 (6 votes cast)
According to a recently released study from Nielsen, the average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. The survey shows that an average U.S. Internet user now spends more than seven hours on Facebook each month, up more than 50 percent from four hours and 39 minutes per month in June 2009. This amounts to more than 14 minutes per day. If you haven’t put social media into your marketing mix, now is definitely the time.
Continue reading Start Engaging Your Customers with Facebook
VN:F [1.9.3_1094]
Rating: 4.8/5 (4 votes cast)
Fact: According to a recent Forester survey of business-to-business buyers are social media mavens.
The Forrester survey B2B indicated that business-to-business buyers are actually three times more active creators of social media and twice as active
consumers of social content.
This means that if you are not using word-of-mouth/social media as part
of your marketing mix, you ignoring one of the most powerful tools to reach your target audience.
VN:F [1.9.3_1094]
Rating: 3.5/5 (2 votes cast)
While we would like to think that our marketing programs can influence our prospects’ buying cycle, the truth is that people will buy when they are ready, not when we want them to. So, continually being “in front of” your prospects is important. And, there is no more powerful way to get in front of your prospects than by following up on a contact.
Continue reading Follow-Up is Key
VN:F [1.9.3_1094]
Rating: 3.5/5 (2 votes cast)