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Video Killed the Radio Star

Is your company leveraging video to reach your target audience?  If not, perhaps you need to embrace the hottest way of reaching your clients, perhaps you need to enter the 21st century.

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Start Engaging Your Customers with Facebook

According to a recently released study from Nielsen, the average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.  The survey shows that an average U.S. Internet user now spends more than seven hours on Facebook each month, up more than 50 percent from four hours and 39 minutes per month in June 2009. This amounts to more than 14 minutes per day.  If you haven’t put social media into your marketing mix, now is definitely the time.

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Resolve to Add Social Media to Your Marketing Mix

High on your list of New Year’s resolutions should be to get your act together with social media. Your clients and prospects are active on social media.  So are your competitors. You should be too.  It’s easy:  start with Twitter and Facebook and go from there.

Once you are up and running, set goals on how many Twitter followers your business will get and how many Facebook fans you’ll attract. Some steps to increase traffic:

  • Encourage your email marketing recipients to follow you on Twitter when you send out a campaign
  • Post links to your email or ad campaigns in your Twitter account and Facebook pages
  • Use Facebook and Twitter to ask people to join your email list

By dedicating just a few hours each week to social media marketing, you can extend the reach of your business and help generate more revenue.

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Myth: Businesspeople are not active social media users

Fact:  According to a recent Forester survey of business-to-business buyers are social media mavens.

The Forrester survey B2B indicated that business-to-business buyers are actually three times more active creators of social media and twice as active
consumers of social content.

This means that if you are not using word-of-mouth/social media as part
of your marketing mix, you ignoring one of the most powerful tools to reach your target audience.

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Follow-Up is Key

While we would like to think that our marketing programs can influence our prospects’ buying cycle, the truth is that people will buy when they are ready, not when we want them to.  So, continually being “in front of” your prospects is important.  And, there is no more powerful way to get in front of your prospects than by following up on a contact.

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