- According to LVMH, 4 main elements of business are product, distribution, communication & price. Do so good on 1st 3 that people forget 4th. #
- LVMH destroys stock, rather than sell products at a discount. #
- To avoid being perceived as "boring," LVMH generates sensational buzz by introducing new (time-limited) products. #
- Determine what is most important. For LVMH, it is LV, MH, Tag & Christian Dior. What is most important for yr business? #

